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Company Formation Needs To Make The Most Out Of Online

Figures by the IAB, reveal that online advertising spend now accounts for almost 30% of all advertising. Online shopping, social media and pay-per-click have all had an impact on the increasing number of companies advertising online.
However, according to a recent survey by online giants PayPal this is a trend that has failed to touch the majority of the SME sector as almost 50% of the small businesses do not have an online presence.
Stephen Matthews, Chief researcher of the report, comments: ‘Online spend has helped a number of sectors – especially retail – survive the recession. Ultimately, any company that does not have an online brand platform is not only missing a potentially profitable revenue stream, they are also risking their brand.”
The survey involved over 500 hundred participants, all of whom were small business owners.

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