A report conducted by online retail giant ASIS revealed that the digital sector is driving retail growth as non-store revenue is up by almost 30% from last year.
On the whole the retail sector grew by almost 2% from June to July this year Jane Stevens, brand manager of ASIS comments: “The uplift in online sales can be attributed to a number of factors; people aren’t going out as much and therefore spend more time in front of their computer screens, the perception of the internet as a cheap alternative to the high street and mainly the accelerating trend of online discounting.”
Matthew Roberts, director of research at ASIS concedes; “There has been a definite cultural shift in consumer spending. Consumers are increasingly going online to research products and purchase. We are expecting that trend to accelerate further by 2010.” In other sectors, home improvement retailers have reported a growth in consumer spend as more people are choosing to DIY over moving house due to a lack of mortgage availability.