The world of online retail was rocked earlier this month by news of a looming postal strike and many feared the resulting loss of sales would make it a very un-merry Christmas for e-tailers. However, as the postal strike was called off, online industry watchdog Digital Consultants, decided to conduct some research into how and where consumers will be spending their money during the festive period.
The resounding conclusion of the report, was that online sales are set to rocket this Christmas, as many more people go online to compare prices and get a better deal.
Of the 3,500 respondents asked, over ninety percent have said that they will be doing the majority of their Christmas shopping online this year and over half stated that they will be shopping online more than they did last year.
Alexander Stephens, Communications Manager of Digital Consultants, comments: ‘While the number of people shopping online has been growing year on year, the recession has acted as a catalyst for the trend. People have never been more conscious of price and the rise of price compare sites and online voucher codes means that consumers know they will get the best deal on the internet.”