When farmers brand sheep they use an easily recognisable mark to distinguish their animals from those of other farmers. In the same way, when you brand a product or a service, you use a name and/or mark to distinguish it from those of your competitors.
Thus, the first principle of branding is that your brand name and/or mark, whether it is a word, a phrase, a letter, a symbol, or even a sound, should be:
• Easy to recognise
• Easy to remember
This post was brought to you by Mathew Aitken at Companies Made Simple
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