For most recent company formations, launching a company within budget restrictions is one of the main objectives. As a consequence most small businesses launch with a skeleton staff. However, it is vital that they are the right staff and are as passionate about making your company a success as you are. In this post we catch up with entrepreneur Laura Andrews – CEO of Beautiful Organics – as she realises that your brand is the people who work for you.
When I first decided to form my own company, I thought I could run the day to day operations on my own. However, the company which I envisaged at the start of the process looks very different from the brand I have now developed. As a result of the PR and marketing activity we have done, I realise that this company has a lot of potential to retail offline as well as online.
Therefore, I have extended our proposition to reflect this and decided I need some extra help.
I invested a lot of resource into finding and recruiting the right people for two roles; an operations manager and an in-house PR executive. While the person I recruited for the in-house PR role is doing exceptionally well, the operations manager hasn’t quite worked out and as a result we have had to part ways.
I understand that we are really asking a lot of anyone who comes on board with us, as the current workload is extensive and the and hours are erratic. However, I really need someone who is as passionate about the company as I am and willing to put in the work for long term reward. Therefore, I was really looking to recruit a passionate individual who can almost act as a brand ambassador of the company whether they are on the phone to customers, journalists or suppliers.
My recent experience of employing the wrong person for my business has taught me that it is vital that any person who comes into contact with your brand receives the right message. Therefore as much as you are your brand, so are the people who work for you.