Your Business New Year’s Resolution


With the New Year fast approaching you may want to focus on some key areas of your business to hit the ground running for 2012.

Planning: review how successful 2011 was for your business. And if it wasn’t, where can you make improvements to make sure it doesn’t happen again?

Social media: still not on the bandwagon yet? When used properly, social media platforms are effective, free marketing tools that give you key insight into your customers. You can then use that information to target your customers

Marketing: focusing on the two areas above means you can create a marketing plan allowing you to target customers and allowing you to target them at specific times. For example if your business specialises in products for children, you can target your main customer base – parents – with campaigns over half term and summer holidays.

Make your New Year’s business resolution work for you and make the most of 2012!

This post was brought to you by Alicia Sprott at
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