Marketing

How to optimise ChatGPT and other AI for your small business

As technology advances, businesses have started exploring new ways to improve their processes using AI, the latest tech trend. AI (Artificial Intelligence) refers to the simulation of human intelligence, speech, writing, art, in machines.

3 Ways To Optimise TikTok for your Business

  TikTok is one of the fastest-growing social media platforms out there. With over 30 million daily users and a hyper-curated user algorithm, it's a great place to promote your small business.

Making the switch to freelance marketing consultant? Here’s what you need to know about setting up your business

As a marketer, the prospect of going freelance brings up plenty of potential pros and cons. The whole process can be daunting but pays dividends in the long run.

Three things to get right when forming your wedding catering company

As a wedding caterer, your main goal is likely to make sure the happy couple have a great day, and that everything goes as smoothly as possible. On top of this, though, you’ll face the added challenge of creating a stable, competitive business that earns plenty of custom and does things by the book.

Marketing 101: how to showcase your cleaning business online

If you’re starting up your own cleaning business, you’ll be spending a lot of time planning it. From equipment hire to insurance, this can be a long-winded and difficult process.

Starting a bakery? What you need to know about marketing it

In the bakery business, we all know it’s important to make your products sell like hotcakes. However, this is also the tricky aspect of running a successful bakery: timing.

Top 5 Marketing Tools for Startups

Startups face the unique challenge of translating passions and ideas into repeatable profits. If you want to scale your business successfully, you need systems that support your goals.

Does your marketing need a spring clean?

Like a house, a business can accrue junk over time. Especially when it comes to marketing.

7 funding routes to help your business grow

You have started a business but you’re short of one very important thing… money. Having an extra source of capital can help your business in a number of ways: You could hire new staff, acquire a new office space, build a new product, go live with a marketing campaign, and of course much more.

8 ways to become a presentation master

After starting your business it’s likely that you’ll encounter a number of situations where you’ll need to deliver a presentation. Whilst presenting can be a nerve-wracking experience, it’s a great opportunity to really sell your business.

6 moments of entrepreneurial inspiration from HBO’s Silicon Valley

The life of a startup is full of ups and downs. Fortunately, there is a simple way to prepare for the tough road ahead.

Business lessons to learn from House of Cards’ Frank Underwood

Here at MadeSimple we are big fans of the the Netflix sensation House of Cards - which has just seen its fourth season released. It’s a fantastic show full of political intrigue, deception and scheming - starring Kevin Spacey as the ruthless politician Frank Underwood.