The recession has completely changed consumer behaviour and subsequently the way in which businesses market to their customers.
Throughout the recession more and more customers went online to research and buy goods and services which stimulated a rise in online advertising. Indeed, digital advertising was the only marketing platform which experienced any growth throughout 2009 and this fact alone has caused the marketing sector to re-assess the way in which they communicate with consumers.
Advertising and marketing strategies have evolved beyond simply presenting a brand message to a customer and expecting them to respond. And strategies such as cold calling and direct mail have been identified by a recent survey as outdated.
James Morris, spokesperson for marketing consultancy firm ‘Morris and Partners’, comments; “Consumers are becoming increasingly more sophisticated and subsequently marketeers and marketing strategy must evolve with them.”