Social Media: The Next Step for Company Formation

The social media phenomena, has polarised opinion throughout the SME sector. The sceptics feared that it offered no real ROI for their companies, while the believers felt it was a powerful marketing platform. Regardless of where you stand in the debate, love it or loathe it, you cannot deny it has had an impact. But what will happen in 2010? And what, if any, impact will it have on the SME and company formation sector?

While it is fair to say that social media has not exactly had a massive impact on the SME and company formation sector and the way in which business operates, from the feedback we have received, it is clear to see that those who have embraced it, have reaped the benefits. So maybe 2010 will be the year the social media revolution finally hits small business.

Social media presents many opportunities for recently formed companies; not only does it provide them with a cheap web presence – which, disappointed offline retailers will tell you, is crucial to success- it also gives a business a unique marketing platform from which they can create a dialogue with their customers and promote their business in a targeted and cost-effective way.

We live in an age where the internet is pivotal to all parts of life, from consumer behaviour to networking. Therefore, it would be short-sighted to presume that social media has no impact on your company. Who knows, building your brand online may help you grow in 2010.