Here at Companies Made Simple, we are big believers in keeping the cost of forming a company low. We have posted on a number of occasions about the advantages of being cost effective right from the moment your company is formed. However, that does not mean you can’t think big, while keeping costs to a minimum.
The ‘splendid isolation’ of Britain is an out dated concept in economic terms. It is time small businesses embraced the global market and as more and more people are going online to buy products, goods and services, there has never been a better time to re-think your target demographic.
The internet is the most cost effective and simplest way to market you company to a global audience and communicate with a broader customer base. Once you have a website, the possibilities are endless. But where do you start? Have a look at our step-by-step guide on going global:
1. Market Research
While you are taking a less traditional route to market, the same marketing principles apply; take the time to conduct some in-depth market research. Have a look at the various countries that may be interested in your offering, establish where demand may be greatest and start there.
2. Get To Know The Competition
Once you have established the countries you wish to target, have a look at what is currently on offer there, in your sector. No only will this help you establish whether there is existing consumer demand, it will also give you a valuable insight into the way in which your competitors communicate with their customer base.
3. Speak the Language
A recent report conducted by the International Marketeting Association, found that a customer is over 86% more likely to buy from a website if it is in their own language. So do your homework and get your website translated into the appropriate language. You may be pleasantly surprised by the uplift in your turnover.