Starting the company formation process is a notoriously stressful time. As a consequence, many important elements of getting your business off to the best possible start are overlooked. Therefore, before you begin any promotional activity, it is important you take some time out to establish objectives, budgets and most importantly, strategy.
While there is no definitive rule on how you should plan how you are going to market your business, it is a good idea to establish where you would like your company to be in three years time in comparison to where you think it would be if you did not execute a marketing strategy.
Marketing consultant James Pollock suggests integrating a marketing strategy into your business plan from the moment you decide to form your company. He comments; “Ultimately, when you form your company it is likely that you will engage in some marketing activity, even if the budget is not vast. Planning it from the moment of incorporation will allow you to establish where you are now and how you want any form of marketing activity to help you get to where you want to be.”
Before you begin planning your strategy, have a look at our tips below. Keep in mind that planning and scheduling will help you be consistent in your marketing approach and, ultimately, help you reach your goals.
-Establish clear objectives
-Define you target customer and identify their demographic profile
-Decide on your brand identity and key messages
-Research what marketing platforms you want to use
-Establish a budget
-Decide how you are going to measure results
Marketing is a vital part of any successful business, if you don’t decide to utilise it and gain a share of voice, it is most likely that your competitors will.
Monday, 24 August 2009 11:04:08 (GMT Daylight Time, UTC+01:00)