The fall of the high street has been a well documented issue, one that becomes increasingly more poignant at this time of year.
While festive spending may be down on the high street, online retailers are set to experience a day of record sales today, according to a report commissioned by the Internet Advertising Bureau. The findings of the report revealed that Monday 7th December is set to be the most profitable day of the whole year and sales are estimated to hit over £350.
2009 has been an excellent year for online retailing; increased high-speed broad band, consumer confidence and the voucher code reveloution have all ensured the e-tail sector remains robust during the recession.
James Clarke, curator of the report, comments; “Retail is a sector which has suffered enormously during the recession and it is a trend we felt may be replicated in online. However, from the start of the year, online advertising spend has been up, consumer confidence has soared and big brands have not only embraced these developments, but have invested heavily in developing an online presence.”
The findings of the IAB report are also substantiated by Rose Herd, head of e-digital support; “ Over ninety eight percent of all customers are planning to do some element of their Christmas shopping online, while over 50% expect to be doing most of it very e-tail sites this year.”