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Starting a personal training business? Here’s how to thrive online

You’re an advisor, problem solver, a motivator and a confidante — all rolled into one. Success as a personal trainer comes from your ability to gain trust and build relationships: something that applies just as much to your online presence as it does to your sessions on the gym floor.

The power of online marketing is impossible to ignore. The vast majority of people carry out online research before choosing who to hire to deliver services. At the same time, ‘Recommendations from people I know’ regularly tops the list of the most relied-upon sources of information. Thanks to social media, the potential for effectively publicising your services — and for building up your reputation — has never been greater.

But the online world can be a noisy place, full of lots of awesome-sounding ‘rockstar’ trainers all vying for the attention of your potential clients. Faced with this, your mission is twofold: to get yourself noticed — and to convince your audience to explore your services.

This can all sound daunting, so to simplify this down, here are our tips for getting your online marketing strategy off to the right start.

The core: your website

Even if they are introduced to you from elsewhere (e.g. through a Facebook friend or via your poster on the health club notice board), potential clients will likely want to find out all about you — all in one place. Think of your website as your ‘home base’: the place where clients can find all the information they need.

Here’s what to include to ensure their questions are answered:

It’s important to remember that a personal trainer’s website doesn’t have to be huge. A homepage, about page, a page for each category of service, and a contact page along with a section to add your own articles (a blog) will generally cover the essentials. Go direct to a web developer and you can expect to pay in the region of £500-£1,000 for this type of ‘brochure’ website. Build-your-own services are worth looking at, too; Squarespace and WordPress are two popular examples that might be worth a look!

Social media: what it can do for your business

More than a third of consumers regard social media as an important place for finding out about businesses. It can also be a fantastic way to develop your relationships with existing clients, provide motivation and build loyalty.

Here’s a breakdown of how some of the most popular social media platforms can be put to work:

Enhancing your online image

There’s a strong element of trial and error to building up a strong online presence. You might find for instance, that your short & snappy quotes attract likes, shares and service enquiries, whereas your painstakingly created how-to training guides don’t seem to hit the mark. Don’t be afraid to ditch what isn’t working and ramp up what is — even if this means changing your original plans.

At the same time, bear in mind the following:

If you think that setting up a company ‘isn’t for the likes of me’, here’s some good news: company formation is easier, quicker and cheaper than you think. If you’re wanting to get started, whether that’s help with accounting or becoming a limited company, we’re here to help. For more information on your options, check out our company registration packages today.

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